I Wasn't Sure If Coaching Could Be A Career

I started coaching in 2011 at 19 years old. Working with boomers in wealthy suburbs, burning money faster than I made it. Regular 6am cancels, no-shows, and a growing fear..

"is this sustainable?”

From 21 to 23, I did what most coaches do.. completed a sports science degree, undertook internships, courses, certifications & more courses. Still, I didn’t feel clear. The methods changed, my understanding developed.. but the doubt stayed.

In 2016, I opened my gym Melbourne Strength Culture and for the first time I started to build systems. I leaned into principled thinking for both coaching and business. I built a team. I stepped away from a heavy client overload and into something bigger.

I built a career and now I help coaches do the same

By understanding the principles that underpin your decisions making processes

By build frameworks that give you clarity and confidence in your direction

By increasing your value, creating a bigger impact on your clients and ultimately freedom for yourself