#2 - Paradigm Shifts In Business Reality

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0:00 Subjective reality not matching objective reality
4:10 You’re in business to make money, you need to learn to manage finance
14:45 Content creation is not marketing
21:20 Retention should always be the focus
27:50 Managing client expectations with top down and bottoms up strategies
33:30 Will I ever try to take some of the S+C market?